Optimized Hormones

Verified listing
1133 First Colonial Rd, Virginia Beach, VA, 23454
4.9(31 Google reviews)
Read reviews on Google ↗as of Oct 2026

About Optimized Hormones

What is Optimized Hormones?

Optimized Hormones is a hormone practice in Virginia Beach that also offers medical weight loss. It was formerly Gershon Preventative Medicine. Its two named providers are Dr. Steven Gershon and Larry Palmiter Jr, FNP-C. The services it lists are hormones for men, hormones for women, weight loss, PCOS, supplements, and bioidentical hormone replacement therapy (BHRT). It also has a patient portal and free resources, including a seminar, an e-book and a hormone quiz. Its Google rating is 4.9, from 31 reviews. It does not publish a street address.

In its own words: "Every treatment is tailored to your unique needs." Its plans are based on lab results and in-depth consultations.

What does it cost?

It does not publish prices or a consultation fee. It does not say whether medication is included in any price, whether it bills insurance, or whether it offers telehealth. Ask for the full cost of your first visit, the monthly cost of any program, and what is included in each.

What should you ask before you book?

Ask which provider will sign your prescriptions, Dr. Gershon or Larry Palmiter Jr, FNP-C. Ask whether the monthly price includes medication, and whether the medication is brand-name or compounded. No medications are named on its pages, so ask which ones it prescribes. Ask what follow-up visits and lab work cost, and whether it bills insurance. Ask how cancellation works. Ask for the office street address and hours, since neither is published, and whether visits can be done by telehealth.

Who is it a good fit for?

This is a good fit if you want hormone care or medical weight loss in Virginia Beach and are ready to get the price and the prescriber details in writing before you commit. Call (757) 705-4315 and ask the questions above before you book.

Sources: optimizedhormonesva.com/?utm_source=google&utm_medium=google_business_profile&utm_campaign=local

Services Offered

✓Hormones for Men
✓Hormones for Women
✓Weight Loss
✓PCOS
✓Supplements
✓bioidentical hormone replacement therapy (BHRT)

What we confirmed

Read off Optimized Hormones’s own website on 2026-10-28. These are their words, not ours.

  • ✓Medical weight loss — listed on their site as “Weight Loss” source
  • ✓Hormone therapy — listed on their site as “Hormones for Men” source