Forward Natural Medicine
Verified listingAbout Forward Natural Medicine
What is Forward Natural Medicine, East Madison?
Forward Natural Medicine, East Madison is a functional medicine practice with offices in Madison and Middleton, Wisconsin. Its main focus is functional medicine, which looks for the causes behind symptoms through lab testing and a close review of lifestyle. Its listed services include bio-identical hormone replacement, peptides, weight loss care, functional nutrition and IV vitamin therapy, along with physical therapy, massage therapy and acupuncture.
Its own description is that its bio-identical hormones are plant-derived and structurally identical to those your body makes. Its peptide service uses short chains of amino acids to support specific body systems. It does not name the specific hormone or peptide medications it prescribes, and it does not name who prescribes them. Its weight loss care starts with a broad assessment and lab panel, then builds a plan that may include nutrition changes and supplements.
In its own words: "Every plan is tailored to your unique biology, lifestyle, and health goals." Google lists the clinic as an alternative medicine practitioner, with a 4.9 rating from 33 reviews.
This listing is for its Madison office at 3205 E Washington Ave.
What does it cost?
It does not publish prices. It advertises a new patient special without saying what it costs, and it does not state a consultation fee. It does not say whether medication is included in any program, or whether it accepts insurance. Ask for a written price for the first visit, the monthly program and the medication before you book. Ask too whether those prices are the same at both offices.
What should you ask before you book?
Start with who signs the prescription and what credentials that person holds. Then ask whether that clinician sees you in person, since the clinic does not describe telehealth. Ask whether the monthly fee includes the medication or whether the drug is billed separately. Ask whether the hormone and peptide products are brand-name or compounded, and which pharmacy fills them. Find out what lab work and follow-up visits cost and how often they are required. Last, ask how you cancel and whether unused months are refunded.
Who is it a good fit for?
This is a good fit if you want a broad functional medicine practice that covers hormone, peptide and weight loss care in one place, and you can get a named prescriber, a written price and cancellation terms before you commit. If any of those stay vague after you ask, you will know before you pay.
Sources: forwardnaturalmed.com/madison-wi-functional-medicine, forwardnaturalmed.com/peptide-therapy, forwardnaturalmed.com/bio-identical-hormone-replacement
Services Offered
What we confirmed
Read off Forward Natural Medicine’s own website on 2026-10-15. These are their words, not ours.
- ✓Hormone therapy — listed on their site as “Bio-identical hormone replacement therapy (BHRT) in Madison WI and Middleton WI uses plant-derived hormones that are structurally identical to those made by your body.” source
- ✓Peptide therapy — listed on their site as “Peptide therapy uses short chains of amino acids—nature's biological messengers—to support and restore specific body systems.” source
We have not yet collected published prices or prescriber credentials for this clinic. When we do, they will appear here with a link to the page they came from — or a note saying the clinic publishes none, which is itself worth knowing. Call them for a price in the meantime.
Hours
Mo 07:45 - 18:00; Tu 07:45 - 17:00; We 07:45 - 18:00; Th 07:45 - 18:00; Fr 07:45 - 16:00