Phoenix Medicine
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Initial consultation
Free
Contact the clinic for current pricing.
About Phoenix Medicine
What is Phoenix Medicine?
Phoenix Medicine is an integrative and preventive medicine practice at 720 W. Wackerly St., Suite 2, in Midland, Michigan. Dr. Gaye Gorman is its owner and doctor, and she lists a D.O. degree from Michigan State University. She practiced anesthesiology for over twenty years before she changed her career path toward preventive medicine and hormone therapy.
The practice offers hormone replacement therapy, bioidentical hormone replacement therapy (BHRT), preventive medicine, integrative medicine, health and nutrition, and low level laser therapy. It also offers several platelet-rich plasma (PRP) treatments, including PRP for hair loss, hand rejuvenation, and knee injections, along with the Priapus Shot. Hormone therapy takes up most of what the practice writes about. In its own words: "Bioidentical Hormone Replacement Therapy (BHRT) prescribes hormones that are identical in molecular structure to the hormones made in the human body." Ask what that means for the specific hormones you would be given.
The office is open 7 days a week by appointment, and the phone number is (989) 486-9909. Google lists it as a medical clinic with a 4.3 rating from 11 reviews.
What does it cost?
It does not publish prices for hormone therapy, BHRT, or PRP. The first consultation is complimentary, and the practice says the cost of a PRP procedure is discussed at that visit. PRP treatments are not covered by insurance at Phoenix Medicine. It does not say whether insurance is accepted for hormone therapy, whether hormone medication is part of any fee, or whether it offers membership plans, financing, or cancellation terms. Ask for a written list of what each visit, lab test, and refill costs before you commit to anything.
What should you ask before you book?
Start with the prescription. Ask who signs your hormone prescription and whether Dr. Gorman handles every hormone in your plan. Ask whether the hormones are brand-name or compounded, and which pharmacy fills them. Ask whether any monthly fee includes the medication, and what a refill costs if it does not.
Then ask about the rest of the bill. Ask which lab work is needed to start and to follow up, what each test costs, and what a follow-up visit costs. Ask whether telehealth is available, since the practice does not say. Ask whether it accepts insurance for hormone therapy at all, and how to cancel or pause care, including whether you sign a contract.
Who is it a good fit for?
This is a good fit if you want an in-person visit in Midland with a doctor who holds a D.O. degree, and you are ready to pay cash for hormone therapy once you have the full price in writing. It is a weaker fit if you need insurance billing for hormone care, or if you want telehealth or published prices, because those are the answers to get before you call.
Sources: phoenixmedicinemi.com, phoenixmedicinemi.com/integrative-medicine/hormone-replacement-therapy/bioidentical-hormone-replacement-therapy-bhrt, phoenixmedicinemi.com/about-us, phoenixmedicinemi.com/contact-us
Services Offered
What we confirmed
Read off Phoenix Medicine’s own website on 2026-10-16. These are their words, not ours.
- ✓Hormone therapy — listed on their site as “Bioidentical hormone replacement therapy (BHRT)” source
Hours
Available 7 days a week by appointment