PrimeCare of Novi
Verified listingAbout PrimeCare of Novi
What is PrimeCare of Novi?
PrimeCare of Novi is a family medicine practice at 39555 W. Ten Mile Road, Suite 302, Novi, MI 48375. It has been open since 2004. Its main work is primary care: preventive and sick care, referrals, on-site labs and X-ray, and an urgent care attached to the office. It serves Novi, West Bloomfield, Commerce Township, Wixom, Northville and nearby Oakland County communities. Patients can choose a traditional model or Personalized Care, a concierge program. Robert R. Zaid, DO and Theodore W. Shively, DO are listed under the concierge program. Victor Faris, MD is listed for sports medicine. The rest of the staff are Hannah Boike, F-NP, FNP, Brandi Jones, F-NP, FNP and Lauren Webster, FNP.
Hormone care is one of its services, not its whole identity. It offers menopause treatment with hormone replacement therapy and testosterone therapy. For testosterone, the oral options it names are Jatenzo, Tlando and Kyzatrex, and it also discusses gel, injection and pellet forms. Its functional lab panels include hormone panels, and it offers PRP joint injections. It does not list weight loss or peptide services. In its own words: "Our physicians at PrimeCare of Novi offer menopause consultations and hormone replacement therapy for appropriate candidates."
What does it cost?
It does not publish prices for testosterone or menopause hormone therapy, and it does not say whether medication is included in any price. The one clinical price it shows is PRP joint injections, from $699 per joint, including consultation.
It accepts most major insurance plans, including many HMO plans. Its listed insurers include Aetna, Blue Cross Blue Shield of Michigan, Priority Health and Medicare. It does not say whether hormone therapy is covered by insurance. Functional lab panels need no insurance.
Personalized Care starts with a free 15-minute intro call. It does not publish a monthly fee or cancellation terms for the program, which is described only as "from a coffee a day."
What should you ask before you book?
Ask which clinician prescribes hormone therapy, because it does not say. Ask whether the monthly Personalized Care fee includes the medication, and whether the testosterone or estrogen you would receive is a brand-name product or is compounded. Ask what follow-up visits and bloodwork cost outside the program, since the program lists ongoing bloodwork monitoring as included. Ask whether any visits can be done by video, because it does not state whether telehealth is offered. Finally, ask how Personalized Care is cancelled and what happens to your fee if you do.
Who is it a good fit for?
This is a good fit if you want a family practice that also handles menopause or testosterone care, with on-site labs and X-ray, and you are ready to ask about cost and medication before you book. It suits people who want a doctor's office first and hormone care second, not a weight loss or peptide clinic. It is worth calling for a traditional visit, or for the free intro call if you want to learn about Personalized Care.
Sources: primecareofmi.com, primecareofmi.com/menopause-treatment-in-novi, primecareofmi.com/testosterone-therapy-in-novi, primecareofmi.com/services, primecareofmi.com/staff, primecareofmi.com/insurance-and-billing
Services Offered
What we confirmed
Read off PrimeCare of Novi’s own website on 2026-10-24. These are their words, not ours.
- ✓Hormone therapy — listed on their site as “Testosterone Therapy in Novi” source